Gabriela National Alliance of Women is dismayed that while we and other advocates of women’s rights exert tremendous effort to uplift the image of women, big businesses continue to capitalize on the prevalent culture that perceives women as commodities. We continue to criticize any medium that perpetuates the traditional feudal patriarchal views on women, more so, for the end goal of raking in profits. It is also alarming that such business is being launched at a time when majority of the Filipino women are experiencing utter poverty and as such, more vulnerable to exploitation.

Gabriela takes this as a challenge to be more determined and steadfast in educating the public — both men and women — on the rights of women and on the just place of women as productive members of the society in our continuing struggle for women’s emancipation.

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