KOLUM
Pseudo Soda Pop Shock

"POP"...SHORT for the word "popular." It is a term commonly attributed to anything that circulates widely over a particular culture. In a way, it is related to the term "mainstream"—though it's not quite as simple as that. Mainstream circulates freely, but it is not always the kind that is supported by the largest group of people. Something that is labeled as "mainstream" does not necessarily affect a culture the way something labeled as "popular" does. Anything that is popular greatly affects culture, for good or ill.

To write a general topic about "pop" would use up undue space in my column; at any rate, we are only here to talk about "pop music."

Nothing has probably affected the mode of life in the twentieth century more than pop music. In some cases, it has been likened to a rare gem that enriches our lives, one that gives it hue and definable form. Largely, however, it has been as much a nuisance as the bubonic plague (also known as The Black Death—which wasn't just metaphoric) that almost decimated the population of Europe and Asia in the fourteenth century. (All right, perhaps I'm over-dramatizing a bit. Do you remember SARS? That's probably a more accurate description.)

Pop music has been an occasional—but somewhat bearable—nuisance in the past. But never so much as it is now.

Today, pop music can also be described as "The Unknown Creeping Sinister Demented Disaster" (which is a description I find in awful taste, not much different from the way I think of the genre). As if it wasn't enough that one representative of the genre destroys a significant part of our thinking, another one decides to sweep in and edit "destruction" to "devastation."

Let us take, for instance, one of the kinds of songs that seem to be the current rave: those that contain undertones of sex. Granted, there are—many—perverts in the world, and the undertones are not always so ostentatious, but what is the song without knowledge of the undertones? Nothing. Nothing more than random, silly, bullshit. Those perverts were probably better off watching porn.

Yes, porn. It is defined as, "An appeal to prurience without any artistic, scientific, or cultural value" (according to Mr. Heherson Alvarez). At least in porn videos you might actually learn something (like: what not to do on your first date). In a sense, porn videos (and pictures) are less porn than what has already been mentioned in the previous paragraph.

What has become even more abominable, is that these songs have actually been used by many political candidates to further "popularize" themselves to the masses (notice how the word commonly appears in ugly circumstances). I can think of a better term for this goal: "Political Prostitution."

If anything ever gets more illogical than that, try listening to songs written in another language...without learning the language first (or getting a translation).

Try approaching someone to tell him that your favorite music is metal. Chances are, he will call metal "satanic music." Try to let him explain why he calls it satanic music, and he'll probably tell you that they make songs about Satan. Tell him that only a small number of metal bands play satanistic music, and he probably wouldn't care. Tell him that singing about Satan is quite a bit less evil than what the government does, and he calls you a communist.

Irritating, isn't it? It's actually even more irritating than Kris Aquino's ululating voice (did I just say that? *Looks out the window to check for head-on comet crashes to Earth, as well as other galactic tragedies*). Let's just say that I was emulating the kind of narrow-mindedness the current trend of pop music has produced.

And that seems to be one of the primary goals of pop music: to addle the brain; make it as fragile as a rotting piece of tofu. And, of course, to make money. But, that comes hand in hand. Those people whose sole purpose is to make money don't give a damn about what happens to the masses, who are often their captive audience. What's important to them is money: lot's of it. (I also have suspicions about a conspiracy going on—something like, Government Orders Record Companies to Publish Bullshit Songs to Lessen the Opposition of the Common Man to Their Idiotic Policies—but this is not confirmed.)

So, they will go through all sorts of things just to expand their already overflowing pot of gold (or their already overflowing tank of blood, if you are into the grotesque). What's currently happening to the pop scene is no different from the eradication of natives and the flattening of their sacred lands to create towering subdivisions; a factory or power plant's dumping of toxic waste in a river; a land-robber's stealing of an innocent farmer's soil; or a war against an imaginary terror.

What's left to us, then, when other genres are commercialized? When rock, rap, punk, metal, grunge, folk, country, and even reggae music are co-opted by institutions whose first-term goal is to make money?

What's left is to choose, carefully, the songs that we listen to. Besides, there's nothing much left of pop albums but a few (very few) good songs with bland fillers strewn around like the faceless corpses in the aftermath of a war. There are always good bands in the aforementioned genres, all you need to do is to hunt for them; the blood, sweat, and tears gained in the effort are well worth it, believe me. Would you really like to make the money-hungry institutions of pop music bleed you to death, and make them filthy-stinkin'-rich? And all the while they would be laughing at your misfortunes like ecstatic hyenas.

Let us not make the same mistake twice.

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Si Aris ay matagal nang hindi nakikinig ng "pop music"; sa katunayan, simula pa nung 1999 ay hindi na siya nakikinig. Ayon sa kanya, kaya raw "Pseudo Soda Pop Shock" ang titulo ng kaniyang kolum ay, "Dahil 'pag nasobrahan ka sa kaiinom ng soda pop e maaari kang magkaroon ng apoplectic shock. Ganun din, 'pag nasobrahan ka sa 'pop music.'(at syempre, parehong may salitang 'pop' ang soda pop at pop music)." Kung interasado kayo sa mga gawa niya (o sa kanya mismo), maaari ninyong bisitahin ang kanyang sayt.

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